K-Y DURATION

Our latest campaign for K-Y is going to help men everywhere last longer (if ya know what I mean). Sure, premature ejaculation isn’t the most mainstream topic to make ads about, but we definitely had some fun tapping into insights that guys everywhere can relate to.
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Here’s a peek at the rest of the 360° campaign—executed by other members of the team—which picks up where the TV spots leave off to further destigmatize the use of our product.


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Check out this Adage coverage of the launch.

[And standby for more work coming this football season.]
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The Bosses: Toygar Bazarkaya, Luke Hughett, Sean Lee
ACD/ad: Lindsey Montague
Copywriter: Cat Johns
Other awesome creatives: Eric Bertuccio, Joseph Delhommer
Producers: Laura Shuey, Rachel Roderman
Director: Benji Weinstein @ Tool
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