PANDORA.COM

Pandora, a personalized internet radio service that helps users find new music based on current favorites, is about exploring. You start a new musical trip and can end up somewhere intriguing and unexpected. This campaign plays with band names to go on a journey with both music and words.

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Print Campaign
pandora killers to justice

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pandora germs to the cure

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pandora misfits to cool kids

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Dynamic Banners
We serve dynamic ads based on the content the user is currently viewing, enhancing their experience rather than detracting from it. For example, if someone is reading an article about New Order, using Pandora’s music genome match, we suggest they try Van She, mimicking the experience of using Pandora within the banner. We also give them a song to play within the banner so they can sample the suggested music.

pandora new order to van she

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pandora shins to blitzen trapper

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Art Director: Lindsey Montague
Copywriter: Lauren Smith
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