PEDIGREE

These playful spots were a part of the award-winning “Dogs Rule” campaign, and were a blast to work on for obvious reasons :)
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We want to make better food, for every dog. Not just lucky dogs, but every dog.
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Pedigree had been making really good spots about making really good food for dogs for a while, but we thought it was time they said why. So we developed their new manifesto, and it’s called The Dog Bill of Rights:
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pedigreeBOR_newspaper4
Click here to enlarge

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Creative Directors: Chris Adams & Margaret Keene
Art Director: Lindsey Montague, Paulo Cruz
Copywriter: Lauren Smith, Chris Puouy

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