K-Y INTENSE

Did you know men…finish…91% of the time, while women only finish 64% of the time? K-Y Intense didn’t have a huge launch budget, but we still wanted to do our part to help close the Orgasm Gap for couples everywhere.

Clearly, we struck a chord with women and men alike. These little videos racked up almost 10,000 social media comments—many of which are users tagging other users—and thousands of shares. The product sold out on Target.com, WalMart.com, and even Amazon within the first few days.

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And since our clients wanted to get the word out in traditional media as well, we simultaneously ran this steamy TV spot to pique interest in our product benefits. It was almost too hot for the networks, but with some strategic cropping and shading, we managed to get it on air :)

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The Bosses: Toygar Bazarkaya, Luke Hughett, Sean Lee
ACD/ad: Lindsey Montague
Copywriter: Cat Johns
Producers: Rachel Roderman/Nick Williams, Cheherazade Patel/Clarissa Throop
Director (social media content): Micah Perta
Director (television commercial): Calum Macdiarmid @ Great Guns
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