lindsey montague · acd · art director

Juke iAd
From turbo-charged getaways and hometown hotties to grumpy bosses and exclusive hidden content, the first-ever comic book iAd has a storyline users can control. Introducing the 27th iAd ever made – Mission: Donuts. Look for it in your pocket.
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The FWA’s Mobile of the Day
Creativity’s Pick of the Day
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Juke Facebook Missions
So after the “Donut Action” spot and the iAd, it’s clear: the Juke Guy and his Juke make even the uncoolest mission cooler. So we partnered with Funny or Die to take real people’s missions on Facebook – “Do my homework.” “Babysit my kids.” “Teach me origami!” – and transform them from lame, everyday chores to the coolest, funniest, action adventure. Filmed by the Funny or Die crew, of course.

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The Facebook App

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Funny or Die Content

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Watch more Juke Missions here
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YouTube Mission: Donuts
We took YouTube annotations and turned it into a Choose Your Own Adventure, comic-book style. And as a bonus for people who really engage with the videos, if they found any of the random pink donuts, they get a free download of “Valkyrie Ryda,” the hip-hop soundtrack to the whole adventure. We used the innovations of YouTube to unleash the innovations of the Juke. And it got 500,000 hits in 24 hours.

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Some of our favorite YouTube comments:
“I’m a beast, and my dude became employee of the month in less than 5 mins. CAN’T BEAT THAT!!!”
“i lost and got a hot date even when i fail I win. I AM AWESOME”
“wow using the youtube features to have a choose-your-own-adventure that’s pretty good marketing”
“This is probably the most fun thing I’ve done all day.”
“haha if only life were full of links like that”
“Why can’t all ads be this fun?”
“It took me half an hour to beat it”
“at least I didn’t have to watch any ads in the beginning”
“i’m so bored. i’m actually doing this lame ass shit… lol anyone else here for that reason?? XD”

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Group Creative Directors: Margaret Keene, Chris Adams
Creative Director: Tito Melega
Creative Director / Art Director: Chris Lynch
Associate Creative Directors: Glenn Sanders, Dylan Schwartz
Art Director: Lindsey Montague
Copywriter: Lauren Smith
Executive Producer: Keith Bellinger
Producer: Kelsie Wolder
Interaction Designer: Jacqui deBorja
Designers: The Mill

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