KRAFT ANYTHING DRESSING

If people are putting salad dressing on so much more than salad, we decided Kraft couldn’t call it salad dressing anymore. Check out this TV spot to see how Lettuce feels about things.
.

.
.
Here’s an overview of the entire 360° campaign:
.

kraftAnything3_980
.
.
Here’s some other fun stuff:
Facebook: They used to be so happy together
Facebook: How Lettuce is coping
Facebook: Meet the Party Foods
The Recipe Visualizer
Dresscipes on Twitter

 

And here’s some press:
Creativity’s Pick of the Day
AP
AdWeek
Huffington Post
The Dieline

.

.

.

***********************************************

Creative Director: Michael Blaney
Art Director: Lindsey Montague
Copywriter: Lauren Smith
Designers: Jason Fryer, Bory Chung
Photographer: Sue Tallon

TV
Agency Producers: Lacy Plunk
Production Company: Laika

(credit goes to many, many others)

.
.
.